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The nursing sector of healthcare is estimated to be an $18-20
billion marketplace. Currently, the demand for nurses far
outweighs the supply of available nurses. In the United States
alone, the demand for nursing is exploding as the Baby Boom
generation begins retiring. This demand is forecast to accelerate
to the point that between 2012 and 2015, the U.S. will be
short 1 million nurses for the first time in history.
Market trends indicate that the demand is significant because
there is no substantial resource addressing the demand. Within
the U.S., there are small, single-owner businesses working
in the nursing field that exist specifically to address local
or regional nursing issues. These businesses solve pieces
of the overall problem. The Nurse Company adds a national
and international perspective to solving the whole problem.
Our plan is to become as ubiquitous to nursing as the ATM
is to the banking industry. Growth potential reflects that
of other technology predecessorsAmazon, Google, and
SalesForce.comthat have been able to seize the reigns
of other industries because of their innovations.
The United States is in the midst of a nursing shortage that
is expected to intensify as more than 70 million Baby Boomers
reach retirement age. As the first wave of Baby Boomers begin
retiring in 2008, the need for healthcare will grow considerably.
Compounding the problem is the fact that nursing colleges
and universities across the country are struggling to expand
enrollment to meet the rising demand for nursing care.
Current and projected shortage indicators include the following:
- The American College of Healthcare Executives has reported
that 72% of hospital CEO's were experiencing a nursing shortage
at their facilities.
- According to a July 2002 report by the Health Resources
and Services Administration entitled "Projected Supply,
Demand, and Shortages of Registered Nurses: 2000-2020",
thirty states had shortages of registered nurses (RNs) in
the year 2000 and this shortage is projected to intensify
over the next two decades.
- According to projections from the U.S. Bureau of Labor
Statistics Monthly Labor Review, more than one million new
and replacement nurses will be needed by 2012. For the first
time, the U.S. Department of Labor has identified Registered
Nursing as the top occupation in terms of job growth through
the year 2012.
- In the American Hospital Association's June 2001 TrendWatch,
it was shown that 126,000 nurses were needed now to fill
vacancies at our nation's hospitals. Today, fully 75% of
all hospital vacancies are for nurses. Hospitals represent
only one sector of employment for nurses. There are approximately
6,000 U.S. based hospitals while there are over 55,000 places
of employment for nurses in the United States.
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